Meet the man behind our brioche buns, organic artisan baker Alex Gooch.

Bread has always been a passion of Alex’s since he began training as a chef when he was seventeen. As his career began to flourish, so did his love for bread.

Recently we took a trip to Alex's bakery in Hay-on-Wye to see his process first hand. It's all about early mornings and patience for Alex and his team, as a simple batch of brioche, for example, can take up to 24 hours to create. Mixing, proving, hand shaping, baking, cooling - the life of a baker can be tedious and far from glamorous, but the end result is delicious and truly rewarding. 

Almost all of the breads that you'll find on our menus have been worked by the hands of Alex, and it's trips like this which make us appreciate the love and care that go in to every single batch. 

If you'd like to get your hands on some of Alex's bread, it's available at selected retailers around the West Midlands.

‘Bread is magical and inspirational. I feel privileged to have found my meaning in life.’ - Alex

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